Tips to Choose Right Freelance Graphic Designer
Choosing the most suitable freelance graphic designer can be challenging. Here are a few things or tips to think when choose right freelance graphic designer for your business or company.
Lets disscuss the important tips for choose righr freelance graphic designer
Creativity vs. Designs:
Graphic designers are obviously, creative. It’s in their blood. But sometimes, designs that are too creative can get in the way of your brand or company objectives. The right graphic designer should recognize your company and its prospects/clients.
For example, a designer may love bright energetic colors in their designs, but if your company says. IT or recruitment, this may deny the image you want for your company (e.g. originality and professionalism). It’s key that your designer is creative, but with a focus on your company brand and objectives first.
Marketing is most important when clients and prospects see consistent messaging or branding in all sales and marketing materials: ads, flyers, brochures, business card. Literally everything. Today’s most recognizable companies have built valuable brands through consistency.
To attain this consistency, it’s key to use the same to choose right freelance graphic designer for all sales and marketing materials produced. A designer that understands your brand and your company strategies will have the same goal to build your business into a recognizable and ultimately profitable business or brand.
Ability to understand your requirements:
While you are choose right freelance graphic designer, always consider the capability to understand your and business requirements properly.
Brochure, flyer, new brands logo, or product catalogs: whatever you need to be designed, your designer must understand what your requirements are – to design something that is the most efficient to achieve your goals.
Flexibility and Reliability:
Unlike design companies, which can take up to 12 weeks to produce ads, a freelance graphic designer offers a much faster turnaround time (around 2 working days). With this in intelligence, your designer should be available for you quickly and responses to your queries within 24 hours. Reliability is key.
Costs: Hourly Rate vs. Fixed:
Another advantage of freelance graphic designers is the associated low overhead costs. These cost savings are often passed on to the customers, allowing you to pay considerably less for design projects.
There are different customs of ‘charge rates’. Depending on the demands, you can choose to pay for a designer either by the hour or with a fixed price. For businesses where demand is uneven, opt for ad-hoc projects hourly rates (quotes will be provided based on how many hours the graphic designer estimate the project will take).
For businesses where you regularly create sales or marketing materials, agree on a monthly fixed package. Monthly fixed price includes an agreed number of hours of design work at a lower hourly cost. This often enables cost savings in the long term, as they incriminate out a lower hourly cost for usual work.
I am also a freelance graphic designer in Chandigarh and usually, I also charge according to fixed or hourly price.